26 new DR campaigns made their way onto national cable last week. The Kitchen category had the biggest showing in Long Form, with three new campaigns, but offered nothing new in Short Form. With a wider array of new campaigns, Short Form spanned...

The number of new campaigns on national cable has continued to rise week after week throughout September. This past week that number shot up to 32. Short Form favored products and services that are new to national cable while Long Form was dominated...

The week ending September 11th showed a lot of activity including 27 new campaigns released to national cable during. If you haven't looked at the updated report, make sure you login to get the full picture, but in case you missed it, we have...

Marketing executives continue to focus their investments in data analytics.Expectations for the use of analytics in day-to-day business operations are growing year by year. eMarketer reports:

Media Analytics is proud to announce that it has developed MCAT in partnership with Dial 800 and DNA Response.