Marketing executives continue to focus their investments in data analytics.Expectations for the use of analytics in day-to-day business operations are growing year by year. eMarketer reports:
"Forty percent of US CMOs polled ranked analytics as one of the top increased management expectations...the second highest, behind customer experience."
What is interesting about analytics is the diversity of insight it can provide and its flexibility of use throughout a company. While some are still intimidated by the mere mention of “analytics,” recent studies confirm that analytics are effective and here to stay in today’s marketing budgets. With years of experience working with a wide range of professionals in the DRTV industry, Media Analytics recognizes the myriad applications such as the IMS Report and the advantages it offers everyone from creative marketing executives to savvy research analysts to industry newcomers eager to unleash their own innovations. The wide scope and rigorous precision of our insight can bolster a business in many ways. So just when you thought the creative team and the analytics team wouldn’t cross paths, think again. Learn how data analytics can unify these teams and deliver enhanced results.
The Bottom Line is Understood...and the Analytics can Prove It
It is no secret that customers' main goal is to increase their businesses’ revenue through optimal strategies. We provide the tools and insight to accomplish projected goals and more. With access to media spend, frequency of commercial airings, and a national infomercial grid all paired with an extensive history, these simple data points together paint a vivid picture. Show a prospective client that you know how a popular show or spot performed in the past. Present data of media spend and network schedules to keep the customer engaged and understand past trends of direct competitors to deepen your own wallet share. If a show ranks in the Top IMS Reports week-after-week, the proof is undeniable. With different key players involved in the creation a successful DRTV campaign, goals can only be accomplished through transparency of executed strategies and analytics to prove everyone understands the bottom line.
Comprehension Conquers All
Insight only goes as deep as the collection of data process. A multitude of visuals, including videos and bold graphs, along with clearly-titled reports and intuitive navigation make for a comprehensive road map. Analytics can only help you as much as the platform from which they are presented. Unique data sets paired with custom-features create a comprehensive dashboard from which all players in an organization benefit from the analytics. The insight from this data allows everyone to reach the same goals in their own ways.
Click here to learn more on how industry professionals utilize our archives of DRTV to make lasting, present-day decisions that continue to impact the evolution of DR marketing.Click to edit your new post...