The number of new campaigns on national cable has continued to rise week after week throughout September. This past week that number shot up to 32. Short Form favored products and services that are new to national cable while Long Form was dominated by established products with updated offers or creatives. Check out some of the highlights of the week below or login to get all the insight from Media Analytics.
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Who is the Undisputed Long Form Champion of Summer 2015?
One product has been #1 in Frequency and Media Index the entire summer. Think you know what it is?
You are just a click away from a detailed analysis of this massively successful campaign, including airings, networks, media spend, and more.
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Health & Fitness Product Hits 100 Consecutive Weeks on Spots Ranking
Not many DRTV campaigns reach the milestone of 100 weeks. Is this Health & Fitness product buying time on your network? How does your product measure up? Are you competing for the same viewers?
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Kitchen Category Has New Spots and More Airings. Which Networks are Making Viewers Hungry?
Long Form programs for the Cooklite Aero Fryer and Ronco Ready Grill appeared on national cable months ago. Last week saw the start of their Short Form campaigns. Where they aired and the top networks for Kitchen spots may surprise you.
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