Media Analytics is proud to announce that it has developed MCAT in partnership with Dial 800 and DNA Response.
20th April 2015: Since its establishment, Media Analytics has worked with countless companies, providing them with a variety of different business intelligence services. They offer marketing research and analytical software solutions. Their clients are from all over the industry, catering to consumer brands and marketers, advertising agencies, cable networks, amongst others. The company is now brining to market their integrated advertising attribution software analysis platform MCAT.
MCAT stands for Real Time Multi-Channel Attribution Tracker, which tracks and correlates call and web based activity with corresponding TV advertisements in real time. For companies that utilize Direct Response advertising, this solution is unprecedented. According to Jeff White, CEO of Media Analytics, “It has long been the goal of every marketer and media agency to attribute consumer activity driven by TV advertising in the same real time targeted manner as they do in the digital world. With MCAT, we bring that objective to reality.”
The company credits its newly formed partnerships for their critical role in enabling this solution. By joining forces with DNA Response and Dial800 to create MCAT, brands and agencies can now track the impact of their show or spot on consumer behavior. DNA Response optimizes consumer products presence in the Amazon marketplace by monitoring and analyzing a multitude of factors. The Wall Street Journal reports that 39 percent of all consumers visit Amazon before they purchase. Ranjit Mulgaonkar, CEO of DNA Response says, “By attributing Amazon activity, marketers can now track customer response in a channel that has a great influence on purchases.”
“Dial800 is known for driving and tracking telephonic consumer response. Now, via our relationship with Media Analytics, our clients can easily see and match exact media clearance times with call volume, which solves an important part of the attribution puzzle”, said James Diorio President Dial800 Through MCAT, brands and agencies will be able to measure the effectiveness and success of their TV ad campaign via online and call center activity. They will be able to measure cost per inquiry (CPI), cost per order (CPO), and cost per acquisition (CPA), thus narrowing the information gap of consumer behavior attribution. “Forging strategic partnerships is the only way to bring together the vast amounts of data that is being collected and actually be able to draw any statistically valid insights” Stated White.
About the Company
Media Analytics offers marketing research, business, and analytical services to consumer brands and marketers, direct response industry, advertising agencies, media buying and planning agencies, broadcasters, cable networks, digital media, and other associate providers.