The week ending September 11th showed a lot of activity including 27 new campaigns released to national cable during. If you haven't looked at the updated report, make sure you login to get the full picture, but in case you missed it, we have highlighted some of the key points below.
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Health & Fitness is #1 in Long Form Airings, Beauty is #1 in Media Spend
Two categories have historically dominated Long Form DRTV. This summer Health & Fitness was the consistent weekly winner in terms of airings, but this week its closest rival Beauty pulled ahead in media spend.
Subscribers can get the full story here. Not a subscriber yet? Click here to take a test drive and get instant access.
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See Which New Long Form Program Entered the Top 10 Media Index Its First Week.
Every week Media Analytics publishes DRTV’s most trusted rankings, as well as individual reports on each new Long Form program on national cable. Keep track of airings and media spend by the products that matter most to your business. Use our Network Explorer to determine where specific products and categories are airing most frequently.
Already a subscriber? Get the full story on the show that entered the Top 10 Media Index in its first week.
Not a subscriber yet? Click here to take a test drive and get instant access.
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Big Boost in Initial Airings for New Short Form Campaigns
After a slow week in which only a single new campaign achieved triple digit airings, short form came roaring back with two new campaigns that hit far above 200 and two more that topped out over 100. Media Analytic’s Network Explorer allows you to put the entire DRTV marketplace into perspective. Discover where new campaigns are finding a foothold. Uncover previous paths to success employed by established products and brands. Determine which networks offer the most ideal entry points for your next campaign.
Subscribers can click here to see what’s shaking up short form. Not a subscriber yet? Click here to take a test drive and get instant access.
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