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Newsletter

Dec 3, 2015

Tim McCoy

Where Seniors Go, Pharmaceutical Spots Follow

Drug makers fought long and hard to get rid of regulations that prevented them from advertising prescription drugs on television. Now we get to laugh at lengthy lists of hysterical (not to mention frightening) side effects. But the real goal of all...

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Dec 3, 2015

Tim McCoy

Long Form: Everybody’s Doin’ It

The very top of last week’s Top 25 Standard Frequency Ranking illustrates the diversity of Long Form DRTV.

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Nov 24, 2015

Tim McCoy

NutriBullet Kickin' the 15-Second Spot!

If you blinked you may have missed it. A 15-second spot for NutriBullet RX is airing on dozens of national cable networks. Will this work? Can such tiny spots generate big sales?

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Nov 24, 2015

Tim McCoy

New Entrants In Unseen Categories Continues In Long Form

 

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Nov 20, 2015

Chris Dima

Long Form Breakthrough: 20 New Shows Detected. Really.

For the week ending Nov. 13, Media Analytics detected 20 new Long Form shows. That’s a first. Bona fide Breaking News around the DRTV water cooler for sure. So, is it an anomaly or a trend?  Let’s look at the data.

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Nov 18, 2015

Tim McCoy

Who’s Paying Attention? Are All Networks Created Equal? Let’s Ask SimpliSafe.

SimpliSafe returned to national cable in a big way with their current Short Form DRTV campaign. This home security system has been in the Top 10 Spot Direct Response Ranking every week since early October.

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Nov 18, 2015

Tim McCoy

What’s Working for Worx? Long Form. Big Time.

On national cable last week you could have watched DRTV campaigns for four different Worx Products. Worx Air arrived in September 2013 and has never left. Worx Trivac and Worx Aerocart returned just as millions of Americans are wishing they had...

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Nov 12, 2015

Tim McCoy

How Great Is Humana's Love for Long Form?

It may be the greatest in all DRTV. Not only was Humana the top Long Form program on national cable in October 2015, its total airings were more than three times greater than the number two program. Humana also aired on more networks than any other...

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Nov 12, 2015

Tim McCoy

Proactiv Airings Down 45%! Simply Less Advertising or (Way) Smarter Advertising?

When was the last time you watched TV without seeing a spot for Proactiv Plus? A year ago you might have said it wasn’t possible. These days it’s reality: airings for the Short Form powerhouse are down 45%.

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Nov 6, 2015

Tim McCoy

Computers & Electronics and Household Spots Show Biggest Gains in October

A slew of new Short Form campaigns helped make Computers & Electronics and Household the categories with the biggest gains in October.

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Recent Posts

Where Seniors Go, Pharmaceutical Spots Follow

Drug makers fought long and hard to get rid of regulations that prevented them from advertising prescription drugs on television. Now we get to laugh at lengthy lists of hysterical (not to mention...Read more

Long Form: Everybody’s Doin’ It

The very top of last week’s Top 25 Standard Frequency Ranking illustrates the diversity of Long Form DRTV.   Weekly Frequency Ranking for Nov. 27, 2015 Rank Title Category   Stations 1...Read more

NutriBullet Kickin' the 15-Second Spot!

If you blinked you may have missed it. A 15-second spot for NutriBullet RX is airing on dozens of national cable networks. Will this work? Can such tiny spots generate big sales? Obviously the...Read more

New Entrants In Unseen Categories Continues In Long Form

  The holiday season has unleashed a flood of new Long Form DRTV campaigns on national cable -- some of which are from categories that have long been underrepresented.  Last week saw the...Read more

Long Form Breakthrough: 20 New Shows Detected. Really.

For the week ending Nov. 13, Media Analytics detected 20 new Long Form shows. That’s a first. Bona fide Breaking News around the DRTV water cooler for sure. So, is it an anomaly or a trend?...Read more