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Newsletter

Feb 18, 2016

Jeff White

Direct Response Category updates - Week of 2/12/2016

Wow! Increases across the board last week in almost every category in paid television advertising.  With so much competition stacking up in the marketplace, I think our most recent data is going to be pretty compelling for your brand.

One thing I...

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Feb 9, 2016

Jeff White

Category updates - Week of 2/5/2016

 

Last week we saw some big moves in nearly each category - in long form, short form, and even live shopping.  I imagine some of these could have a profound effect on the performance of your brand.

Our insight from the last week shows a shift in...

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Dec 3, 2015

Tim McCoy

Where Seniors Go, Pharmaceutical Spots Follow

Drug makers fought long and hard to get rid of regulations that prevented them from advertising prescription drugs on television. Now we get to laugh at lengthy lists of hysterical (not to mention frightening) side effects. But the real goal of all...

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Dec 3, 2015

Tim McCoy

Long Form: Everybody’s Doin’ It

The very top of last week’s Top 25 Standard Frequency Ranking illustrates the diversity of Long Form DRTV.

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Nov 24, 2015

Tim McCoy

NutriBullet Kickin' the 15-Second Spot!

If you blinked you may have missed it. A 15-second spot for NutriBullet RX is airing on dozens of national cable networks. Will this work? Can such tiny spots generate big sales?

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Nov 24, 2015

Tim McCoy

New Entrants In Unseen Categories Continues In Long Form

 

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Nov 20, 2015

Chris Dima

Long Form Breakthrough: 20 New Shows Detected. Really.

For the week ending Nov. 13, Media Analytics detected 20 new Long Form shows. That’s a first. Bona fide Breaking News around the DRTV water cooler for sure. So, is it an anomaly or a trend?  Let’s look at the data.

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Nov 18, 2015

Tim McCoy

Who’s Paying Attention? Are All Networks Created Equal? Let’s Ask SimpliSafe.

SimpliSafe returned to national cable in a big way with their current Short Form DRTV campaign. This home security system has been in the Top 10 Spot Direct Response Ranking every week since early October.

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Nov 18, 2015

Tim McCoy

What’s Working for Worx? Long Form. Big Time.

On national cable last week you could have watched DRTV campaigns for four different Worx Products. Worx Air arrived in September 2013 and has never left. Worx Trivac and Worx Aerocart returned just as millions of Americans are wishing they had...

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Nov 12, 2015

Tim McCoy

How Great Is Humana's Love for Long Form?

It may be the greatest in all DRTV. Not only was Humana the top Long Form program on national cable in October 2015, its total airings were more than three times greater than the number two program. Humana also aired on more networks than any other...

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Recent Posts

Direct Response Category updates - Week of 2/12/2016

Wow! Increases across the board last week in almost every category in paid television advertising.  With so much competition stacking up in the marketplace, I think our most recent data is going...Read more

Category updates - Week of 2/5/2016

  Last week we saw some big moves in nearly each category - in long form, short form, and even live shopping.  I imagine some of these could have a profound effect on the performance...Read more

Where Seniors Go, Pharmaceutical Spots Follow

Drug makers fought long and hard to get rid of regulations that prevented them from advertising prescription drugs on television. Now we get to laugh at lengthy lists of hysterical (not to mention...Read more

Long Form: Everybody’s Doin’ It

The very top of last week’s Top 25 Standard Frequency Ranking illustrates the diversity of Long Form DRTV.   Weekly Frequency Ranking for Nov. 27, 2015 Rank Title Category   Stations 1...Read more

NutriBullet Kickin' the 15-Second Spot!

If you blinked you may have missed it. A 15-second spot for NutriBullet RX is airing on dozens of national cable networks. Will this work? Can such tiny spots generate big sales? Obviously the...Read more