Drug makers fought long and hard to get rid of regulations that prevented them from advertising prescription drugs on television. Now we get to laugh at lengthy lists of hysterical (not to mention frightening) side effects. But the real goal of all...
Dec 3, 2015
The very top of last week’s Top 25 Standard Frequency Ranking illustrates the diversity of Long Form DRTV.
Nov 24, 2015
If you blinked you may have missed it. A 15-second spot for NutriBullet RX is airing on dozens of national cable networks. Will this work? Can such tiny spots generate big sales?
For the week ending Nov. 13, Media Analytics detected 20 new Long Form shows. That’s a first. Bona fide Breaking News around the DRTV water cooler for sure. So, is it an anomaly or a trend? Let’s look at the data.
SimpliSafe returned to national cable in a big way with their current Short Form DRTV campaign. This home security system has been in the Top 10 Spot Direct Response Ranking every week since early October.
Nov 18, 2015
On national cable last week you could have watched DRTV campaigns for four different Worx Products. Worx Air arrived in September 2013 and has never left. Worx Trivac and Worx Aerocart returned just as millions of Americans are wishing they had...
Nov 12, 2015
It may be the greatest in all DRTV. Not only was Humana the top Long Form program on national cable in October 2015, its total airings were more than three times greater than the number two program. Humana also aired on more networks than any other...
When was the last time you watched TV without seeing a spot for Proactiv Plus? A year ago you might have said it wasn’t possible. These days it’s reality: airings for the Short Form powerhouse are down 45%.
A slew of new Short Form campaigns helped make Computers & Electronics and Household the categories with the biggest gains in October.