For the week ending Nov. 13, Media Analytics detected 20 new Long Form shows. That’s a first. Bona fide Breaking News around the DRTV water cooler for sure. So, is it an anomaly or a trend?  Let’s look at the data.

WEST CHESTER, Pa., September 30, 2015 — Media Analytics, a leading provider of data, analytics and research in the direct response industry — and publisher of the IMS Reports — today announced a new product aimed at delivering insight into live home...