A slew of new Short Form campaigns helped make Computers & Electronics and Household the categories with the biggest gains in October.
The most impressive performer in Household, by far, was SimpliSafe. DR spots for this home security system have been running for over a year, but a new campaign early in the month unleashed a significant increase in airings. Over in Computers & Electronics, HD Free TV saw a considerable increase in airings when its existing 120-second spot was joined by a new 30-second campaign.
