April 2015 Session

Understanding Impact, Value and Opportunity of DRTV for the Household Category

As consumer buying behavior evolves, it is more critical now than ever that brands understand the impact and interdependency of the omnichannel ecosystem. Through our proprietary analytics, learn how marketers gain the insight needed to understand and maximize the role DRTV can have in their marketing mix. 

Key Takeaways

DRTV Household Category Performance Trends in Long and Short Form 

How to Optimize Campaign Performance by Understanding the Competitive Landscape 

DRTV Advertising's Impact on Push-to-Retail and Online Marketplace Strategies 

Contact us today for a comprehensive view on another category of your interest!