Identify

• Uncover and break down trends across over 120 Product Categories & more than 110 TV Networks
• Measure Quarter-Over-Quarter or Year-Over-Year comparisons

Track Competition

• See where and how brands use various Media Types & Lengths such as Short Form DR, Short Form Hybrid, Short Form Branded, and Long Form
• Determine "Share-of-Voice" for your Campaign and your competitors

Learn

• Which Networks are most often used and for which Categories & Brands?
• What is the mix of creative length?
• Which Networks show seasonal trends?

Relate and Correlate

• How does TV Home Shopping relate to Spot and Long Form Shows?
• When are they competing for audience and when ar they complimentary