Competitive Tracking

Competitive Tracking

Put your marketing and creative dollars where they will do the most good by using competitive assessment as part of your strategy.

The ability to uncover trends and shifts, and our custom reporting and alerting, gives our clients a competitive edge. Monitor and track new competitor Shows, Spots, and TV Home Shopping, uncover movements in the rankings, growth, increased frequency, and network aired.

Tracking & Montoring

Identify New Spot and New Show campaigns each week as they launch
Compare Spot and Show Airing Daypart & Day Breakdowns in aggregate & by Station.
Find out who and where your competition is in your Product Category
Determine which campaigns are increasing or decreasing their spend, frequency, or reach
Analyze brands shifting where they advertise or changing their creative
Understand each brands level of network concentration, dispersion, and share of voice

Short Form

Which Spots are airing most and on which Networks?
Compare Short Form Rankings between Short Form Direct Response, Short Form Hybrid, and Short Form Branded.
Assess which airing lengths are trending up or down within a category or by Network

Long Form

Leverage more than 25 years of Long Form tracking
Learn which Shows are airing most and on which Networks?
Establish patterns of where and when specific campaigns or categories choose to air
Determine inventory shifts by network, day and day part

Strategic Assessment

Which campaigns and products are running variable length Short and Long Form media?
Understand who is using a hybrid approach to push to web
Determine the airing patterns of specific brands & catgories
Map the share of voice for any category and trend by season or network
Assess inventory availability for various spot lengths (15, 30, 60, 120, 300)

Network Grids & Schedules

See which companies are dominating which Networks and for how long
See which day parts and even time-slots are clearing