Network Grids & Schedules

• We track and collect data on more than 110 networks, 24/7
• View station details and demographic profiles
• Query historical station trends and audience reach for over 10 years
• See what Spots, Short Form Direct Response, Short Form Hybrid, & Short Form Branded are airing in which Days and Dayparts

Category Breakdown

• See which categories are popular on which networks
• Understand category-level seasonality trends
• Identify emerging trends and categories

Network Inventory Performance

• Evaluate the performance of individual networks versus their peer group or access the entire DRTV landscape
• Assess which campaigns should be buying airtime on under utilized networks.
• Measure the efficiency of the available DR inventory network by network

Frequency

• Monitor Frequency across each Network and view weekly trends
• See which products and campaigns are clearing, and where

Format

• See what Format lengths are clearing and in which dayparts and days for each Short Form Direct Response, Short Form Hybrid, & Short Form Branded
• See which networks favor long form, short form, or a mix by day or day part

Reach

• Determine the level of reach your brand and your competitors are attaining
• Evaluate competitive concentration and dispersion across the TV Network landscape

Custom Reporting

• Compare granular data to identify trends through a custom report
• See what Spots, SF-DR, SF-Hybrid & SF-Branded. are airing in which Days and Dayparts
• Compile unique data sets to provide insights into where your campaign can improve performance to maximize sales, lead generation, share of voice, or MER