Research And Planning

Research & Planning

More than 25 years of accuracy has made The IMS Report the most trusted and reliable ranking in the Direct Response Industry.

Our multiple reports for infomercials and short-form spots are an essential tool for determining the current state of DR and where it's progressing.

TV Home Shopping Tracking

Monthly, weekly, daily, and custom time frames
Charts and graphs for trend identification and analysis
Daily special value tracking
Breakdowns by product, category, date, and channel
New entrants
Share of airtime
Product offer analysis

Network Reporting

Annual, monthly, weekly, and custom time frames
Charts and graphs for trend identification and analysis
Breakdowns by product, category, date, and length

Custom Reporting

Compare granular data to identify trends through a custom report

Planning

Put our data and reports to work

Develop

Create comprehensive media plans based on both real-time and historical trends for comparable products, media lengths, dayparts & networks
Compare frequency and buying strategy across multiple networks to understand competitive strategies and plan your campaigns accordingly

Optimize

Uncover opportunities to buy media near competing or complimentary products
Ensure you aren’t buying irrelevant media
Explore under-exploited networks and dayparts