Media Analytics provides tools that allow service providers to identify prospects that would be an ideal candidate for your service solution. We provide customizable, intuitive tools and prescriptive analytics so you can quickly identify what is important to you. Data is harmonized on one platform, providing timely, flexible, and prescriptive analytics that give you a holistic view of the marketplace.
Identify Prospects in Direct Response
Media Analytics has developed a new tool to help identify products currently in the testing phase. Service Providers can now customize our tool as a lead generator filter to identify new prospects. Gain insight on potential prospects in this competitive landscape.
New Product Alerts by Category
Media Analytics is detecting new long and short form direct response campaigns every day. Our new product profiles include a downloadable video of the creative with information on the product price, category, marketing company, production company, website, phone number and program host (if applicable). The product profile also includes detailed descriptions on the creative, main offer and upsell information. Alerts are customized based on the criteria selected and auto- generated via email.
Intelligence on Products Rolling Out into Retail
Media Analytics tracks the frequency and media expenditure for each product we detect and provide a historical weekly trend. Through this data, our customers can quickly identify products that are spending more and running more frequently. Over the last 25 years, The IMS Report, has tracked over 37,000 products. Media Analytics has discovered commonality in that data that we are now giving back to our customers in the Product Rollout Report.
Turn Strategy into Action
Through our integrated approach we help turn strategies into action. In collaboration with our clients, we combine business insight, advanced research and technology to give them a distinct advantage in today's rapidly challenging environment.
