Media Analytics | Retailers

Media Analytics provides verifiable media spend of 'As Seen on TV' products in your inventory, insight on the rising product stars, and analysis of your Retailing competitors. We provide customizable, intuitive tools and prescriptive analytics so you can quickly identify what is important to you. Data is harmonized on one platform, providing timely, flexible, and prescriptive analytics that give you a holistic view of the marketplace.

Optimize Your Pricing and Promotion Plan

Grow your business by staying on top of the trend. Gain insight on how your competition is adjusting their product offering in this competitive landscape. Our solutions will optimize your pricing and planning process by allowing you to drill down into the competitive landscape. Our 25 years of experience in direct response analytics will put you ahead of the competition.

Competitive Landscape of Trend, Spend & Frequency

Media Analytics has developed a new tool to help identify products currently in the rollout stage. Over the last 25 years, we have tracked over 37,000 unique creatives through the testing phase. During that time we have discovered commonality in the data that we are now giving back to our customers. We track the frequency and media expenditure for each product and provide a historical weekly trend. Through this data, our customers can quickly identify products that are spending more and running more frequently.

New Product Alerts by Category

Media Analytics is detecting new long and short form direct response campaigns every day. Our new product profiles include a downloadable video of the creative with information on the product offer, price, category, marketing company, production company, website, phone number and program host (if applicable). The product profile also includes detailed descriptions on the creative, main offer and upsell information. Alerts are customized based on the criteria selected and auto-generated via email.

Track Retail Growth

The impact of direct response on the traditional retail market has been dramatic. Today product providers use DRTV as a method of retail entry. In order to succeed in the retail environment, you need insight on the rising product stars and analysis of your competitors at retail. The Media Analytics retail report details what products, configurations, and price points are on the retail shelves. Retail leaders such as Walmart, Target, Bed Bath & Beyond, CVS, Kohls, and Walgreens rely on our data in making their buying decisions.

Turn Strategy into Action

Through our integrated approach we help turn strategies into action. In collaboration with our clients, we combine business insight, advanced research and technology to give them a distinct advantage in today's rapidly challenging environment.

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