Product Snapshot
- Track and monitor media exposure for all DRTV products in retail
- Compare pricing information by product, category and store
- Analyze competitors’ media campaigns , including offer details, demographic targets, full length creative and campaign spend
- Assess brand strategies, including breadth of products, retailer concentration, pricing strategy and more.
Opportunities for Retailers
Unique Benefits
- Find new products with high media exposure
- Price and manage your category presence in the As Seen on TV Category
- Intelligently plan for growth with category spend and new DRTV product metrics
Key Features
- Over 15,0000 unique data sets, including Media Spending by Product, Category and Retailer
- New product entry alerts (by product, by retailer)
- Trend analysis by month, quarterly or annually
Opportunities for Brands
Unique Benefits
- Intelligently position your product offer
- Optimize and exploit your DRTV media spendt to maximize your retail success
- Find the best retailers for your product
Key Features
- Over 15,000 proprietary data sets, including Product Offer Details , Retailer Category Presence
- Receive alerts for competitors’ products / new releases / price changes
- Review competitors’ product offer details, including creative, price