Media Analytics | Brands/Marketers

Media Analytics provides essential insights with competitive intelligence on trends, product configuration, upsell options, and media placement. Having data only gets you halfway through strategic planning. That is why Media Analytics provides customizable, intuitive tools and prescriptive analytics so you can quickly identify what is important to you. Data is harmonized on one platform, providing timely, flexible, and prescriptive analytics that give you a holistic view of the marketplace.

Drive More Profitable Media

Let’s beat the odds together to help you achieve breakthrough success as we continuously advance our initiatives, in partnership with industry leaders, to deliver precision tools that help you drive more profitable media and promotional decisions.

Competitive Intelligence To Maximize ROI

Put your marketing dollars where they will do the most good by using competitive history as your guide. Navigate the challenges of where and how to spend with knowledge on media by category and specific products so you can allocate your marketing budget to achieve maximum ROI. Over the last 25 years, through The IMS Report, we have tracked over 37,000 unique creatives. Media Analytics has discovered commonality in that data that we are now giving back to our customers. Brand Owners and Marketers can now customize our tool to grow your business by staying on top of the trend. Gain insight on how your competition is adjusting their product offering in this competitive landscape.

Understand Retailers "Hot Buttons"

The impact of direct response on the traditional retail market has been dramatic. Today product providers use DRTV as a method of retail entry. In order to succeed in the retail environment, you need insight on the rising product stars through a comprehensive view of your competitors at retail. Media Analytics can help navigate the retail landscape through the retail report, which details what products, configurations, and price points are on the retail shelves, both online and in-store. Retail leaders such as Walmart, Target, Bed Bath & Beyond, CVS, and Walgreens use our analytics in making their buying decisions.

Increase Marketing Effectiveness

We’ll help you sharpen your aim to maximize your marketing dollars, and ensure you are running at optimal times on the most effective networks. Our customizable dashboard gives you key insight on how to optimize spending and placement for a specific category on specific networks. Our solutions will optimize your pricing and planning process by allowing you to drill down into the competitive landscape. Our 25 years of experience in direct response analytics will put you ahead of the competition.

New Product Alerts By Category

Media Analytics is detecting new long and short form direct response campaigns every day. Our new product profiles include a downloadable video of the creative with information on the product price, category, marketing company, production company, website, phone number and program host (if applicable). The product profile also includes detailed descriptions on the creative, main offer and upsell information. Alerts are customized based on the criteria selected and auto- generated via email.

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