Media Analytics | Networks/Broadcasters

Media Analytics provides competitive tracking and insights into the brands that you need to strategically engage to grow your business. We provide customizable, intuitive tools and prescriptive analytics so you can quickly identify what is important to you. Data is harmonized on one platform, providing timely, flexible, and prescriptive analytics that give you a holistic view of the marketplace.

Track Competition With The Network Grids

Track the competition and compare time periods to gain valuable insight into the level of network concentration or frequency on any given product.

Insight on Frequency and Spend

Media Analytics tracks the frequency and media expenditure for each product we detect and provides a historical weekly trend. Through this data, our customers can quickly identify products that are spending more and running more frequently.

Competitive Intelligence on Products Launching In Retail

Media Analytics has a tool to help identify products currently in the roll-out phase. Over the last 25 years, The IMS Report, has tracked over 37,000 unique creatives. Media Analytics has discovered commonality in this data that we are now giving back to our customers in the Product Rollout Report.

Customized Alerts on New Products, Categories, and Networks

Media Analytics is detecting new long and short form direct response campaigns every day. Our new product profiles include a downloadable video of the creative with information on the product price, category, marketing company, production company, website, phone number and program host. The product profile also includes detailed descriptions on the creative, main offer and up-sell information. Alerts are customized based on the criteria selected and auto-generated via email.

Turn Strategy Into Action

Through our integrated approach we help turn strategies into action. In collaboration with our clients, we combine business insight, advanced research and technology to give them a distinct advantage in today's rapidly challenging environment.

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Networks/Broadcasters