In today's challenging media environment, Media Analytics' insight helps optimize your media spend for greater efficiency and to identify new prospects. Having data only gets you halfway through strategic planning. That is why Media Analytics provides customizable, intuitive tools and prescriptive analytics so you can quickly identify what is important to you. Data is harmonized on one platform, providing timely, flexible, and prescriptive analytics that give you a holistic view of the marketplace.
Insight to Maximize ROI
Put your marketing dollars where they will do the most good by using competitive history as your guide. Navigate the challenges of where and how to spend with knowledge on media by category and specific products so you can allocate your marketing budget to achieve maximum ROI. Track the competition and compare time periods. Gain valuable insight into the level of network concentration or frequency on any given product.
Easy Access to Product Media Schedules
Customize a product media schedule that includes frequency and media expenditure on a weekly basis. Easily detect the trend of historical expenditures by product or by network. Identify spend and frequency shifts to determine seasonality and network expenditure changes. Discover the top networks bought by a specific product and look at the exact times they aired.
Trend Categories Over Time
Track and trend any of our 16 categories by spend or frequency. Compare and contrast categories. Stay up to date on which categories are trending in the direct response space.
Competitive Intelligence on Trend, Frequency & Spend
Media Analytics tracks the frequency and media expenditure for each product we detect and provides a historical weekly trend. Through this data, our customers can quickly identify products that are spending more and running more frequently. Over the last 25 years, Media Analytics has tracked over 37,000 products, during that time we have discovered commonality in that data that we are now giving back to our customers
Driving More Profitable Media
Let’s beat the odds together to help you achieve breakthrough success as we continuously advance our initiatives, in partnership with industry leaders, to deliver precision tools that help you drive more profitable media and promotional decisions.
Turn Strategy Into Action
Through our integrated approach we help turn strategies into action. In collaboration with our clients, we combine business insight, advanced research and technology to give them a distinct advantage in today's rapidly challenging environment.
