About Us

Media Analytics turns Information into Insight, with more than 25 years of data and experience in the Direct Response Industry!

Find out more

Contact Us

610-200-6041

sales@imsreport.com

Media Analytics, LLC
16 West Chestnut Street
West Chester, PA 19380

Newsletter

Think You Know Where Business & Finance Spots Air Most Often? Think Again.

Tim McCoy Oct 29, 2015

The Business & Finance category sounds like it would be a good match for networks like CNBC, Bloomberg, Fox Business, Fox News, and CNN. And it is. These networks consistently rank among the top for Business & Finance airings. But every week throughout October, BET and truTV beat them all.

 

Business & Finance Airings by Network

10/3/15 - 10/9/15

10/10/15 - 10/16/15

10/17/15 - 10/23/15

 

BET

427

BET

400

truTV

439

truTV

418

truTV

391

BET

413

CNN

304

Fox News

380

Fox News

342

FXX

293

Lifetime Movie

311

Esquire

289

Fox News

276

CNBC

293

Fox Business

288

SpikeTV

275

H2

275

FYI

282

Lifetime Movie

269

Esquire

273

Reelz

277

CNBC

262

SpikeTV

265

CNBC

275

Reelz

257

Bloomberg

265

GAC

268

Esquire

249

FXX

265

NGW

264

 

Not only did Business & Finance air more often on truTV and BET, the category also made up a greater proportion of their DR spots compared to the news networks.

Download Our Weekly Report

For a deeper look into data from last week, download our free weekly report.

This week's issue:

  • The 37 new campaigns that kicked off this week
  • A strong surge ahead for the Kitchen category
  • Continuing shifts in the short form top spot
  • And the rest of the latest real-time changes that you can't afford to miss

Get This Weeks Full Report!     

Recent Posts

Where Seniors Go, Pharmaceutical Spots Follow

Drug makers fought long and hard to get rid of regulations that prevented them from advertising prescription drugs on television. Now we get to laugh at lengthy lists of hysterical (not to mention...Read more

Long Form: Everybody’s Doin’ It

The very top of last week’s Top 25 Standard Frequency Ranking illustrates the diversity of Long Form DRTV.   Weekly Frequency Ranking for Nov. 27, 2015 Rank Title Category   Stations 1...Read more

NutriBullet Kickin' the 15-Second Spot!

If you blinked you may have missed it. A 15-second spot for NutriBullet RX is airing on dozens of national cable networks. Will this work? Can such tiny spots generate big sales? Obviously the...Read more

New Entrants In Unseen Categories Continues In Long Form

  The holiday season has unleashed a flood of new Long Form DRTV campaigns on national cable -- some of which are from categories that have long been underrepresented.  Last week saw the...Read more

Long Form Breakthrough: 20 New Shows Detected. Really.

For the week ending Nov. 13, Media Analytics detected 20 new Long Form shows. That’s a first. Bona fide Breaking News around the DRTV water cooler for sure. So, is it an anomaly or a trend?...Read more

remove