The Business & Finance category sounds like it would be a good match for networks like CNBC, Bloomberg, Fox Business, Fox News, and CNN. And it is. These networks consistently rank among the top for Business & Finance airings. But every week throughout October, BET and truTV beat them all.
Business & Finance Airings by Network
|
10/3/15 - 10/9/15 |
10/10/15 - 10/16/15 |
10/17/15 - 10/23/15 |
|
BET |
427 |
BET |
400 |
truTV |
439 |
|
truTV |
418 |
truTV |
391 |
BET |
413 |
|
CNN |
304 |
Fox News |
380 |
Fox News |
342 |
|
FXX |
293 |
Lifetime Movie |
311 |
Esquire |
289 |
|
Fox News |
276 |
CNBC |
293 |
Fox Business |
288 |
|
SpikeTV |
275 |
H2 |
275 |
FYI |
282 |
|
Lifetime Movie |
269 |
Esquire |
273 |
Reelz |
277 |
|
CNBC |
262 |
SpikeTV |
265 |
CNBC |
275 |
|
Reelz |
257 |
Bloomberg |
265 |
GAC |
268 |
|
Esquire |
249 |
FXX |
265 |
NGW |
264 |
Not only did Business & Finance air more often on truTV and BET, the category also made up a greater proportion of their DR spots compared to the news networks.
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This week's issue:
- The 37 new campaigns that kicked off this week
- A strong surge ahead for the Kitchen category
- Continuing shifts in the short form top spot
- And the rest of the latest real-time changes that you can't afford to miss
