Two weeks ago a substantial upsurge in Kitchen airings pushed the category past Beauty to take the number two position. But Kitchen didn’t stop there. With an increase of nearly 40 more airings last week, Kitchen surpassed Health & Fitness to become the most frequently aired category on national cable. Side note (and probably another trend for us to research): Health & Fitness usually doesn't surge until after the holidays.
Kitchen accounted for six of the Long Form campaigns in the Weekly Top 25 Standard Frequency. But six campaigns can’t take credit for 18.87 percent of infomercials on national cable. Take a look further down the rankings to see what other campaigns helped make Kitchen the top category in Long Form DRTV.
Long Form Kitchen October 17, 2015 - October 23, 2015
|
Name |
Airings |
Stations |
|
96 |
34 |
|
|
74 |
29 |
|
|
71 |
22 |
|
|
46 |
20 |
|
|
45 |
24 |
|
|
39 |
19 |
|
|
FoodSaver Vacuum Sealing System |
26 |
8 |
|
NutriBullet |
24 |
17 |
|
KitchenAid Artisan Stand Mixer |
19 |
8 |
|
Airfryer |
14 |
8 |
|
NuWave PIC |
13 |
7 |
|
Butterball Indoor Electric Turkey Fryer |
13 |
8 |
|
Cooklite Aero Fryer |
6 |
6 |
|
Puck Pressure Oven |
6 |
5 |
|
Nutri Ninja Pro Complete |
1 |
1 |
|
Perfect Cooker |
1 |
1 |
Download Our Weekly Report
For a deeper look into data from last week, download our free weekly report.
This week's issue:
- The 37 new campaigns that kicked off this week
- A strong surge ahead for the Kitchen category
- Continuing shifts in the short form top spot
- And the rest of the latest real-time changes that you can't afford to miss
