Drug makers fought long and hard to get rid of regulations that prevented them from advertising prescription drugs on television. Now we get to laugh at lengthy lists of hysterical (not to mention frightening) side effects. But the real goal of all...

If you blinked you may have missed it. A 15-second spot for NutriBullet RX is airing on dozens of national cable networks. Will this work? Can such tiny spots generate big sales?

SimpliSafe returned to national cable in a big way with their current Short Form DRTV campaign. This home security system has been in the Top 10 Spot Direct Response Ranking every week since early October.

When was the last time you watched TV without seeing a spot for Proactiv Plus? A year ago you might have said it wasn’t possible. These days it’s reality: airings for the Short Form powerhouse are down 45%.

A slew of new Short Form campaigns helped make Computers & Electronics and Household the categories with the biggest gains in October.

The Business & Finance category sounds like it would be a good match for networks like CNBC, Bloomberg, Fox Business, Fox News, and CNN. And it is. These networks consistently rank among the top for Business & Finance airings. But every week...