The very top of last week’s Top 25 Standard Frequency Ranking illustrates the diversity of Long Form DRTV.
For the week ending Nov. 13, Media Analytics detected 20 new Long Form shows. That’s a first. Bona fide Breaking News around the DRTV water cooler for sure. So, is it an anomaly or a trend? Let’s look at the data.
Nov 18, 2015
What’s Working for Worx? Long Form. Big Time.
On national cable last week you could have watched DRTV campaigns for four different Worx Products. Worx Air arrived in September 2013 and has never left. Worx Trivac and Worx Aerocart returned just as millions of Americans are wishing they had...
Nov 12, 2015
How Great Is Humana's Love for Long Form?
It may be the greatest in all DRTV. Not only was Humana the top Long Form program on national cable in October 2015, its total airings were more than three times greater than the number two program. Humana also aired on more networks than any other...
Shark/Ninja. Beachbody. Guthy-Renker.